Intuition Publishing Ltd v Intuition Consulting Pte Ltd: Trademark Infringement & Passing Off Dispute

Intuition Publishing Ltd, an Irish company, sued Intuition Consulting Pte Ltd in the High Court of Singapore, alleging trademark infringement and passing off. Intuition Publishing claimed that Intuition Consulting's use of similar signs infringed its registered trademarks. Judith Prakash J dismissed the plaintiff's claim, finding no infringement or passing off. The court revoked trademarks A and B due to non-use, while the defendant's counterclaim partially succeeded.

1. Case Overview

1.1 Court

High Court

1.2 Outcome

Plaintiff's claim dismissed; Defendant's counterclaim partially succeeds; Trademarks A and B revoked.

1.3 Case Type

Intellectual Property

1.4 Judgment Type

Grounds of Decision

1.5 Jurisdiction

Singapore

1.6 Description

Trademark infringement and passing off dispute. The court dismissed the plaintiff's claim and revoked trademarks A and B.

1.7 Decision Date

2. Parties and Outcomes

Party NameRoleTypeOutcomeOutcome TypeCounsels
INTUITION PUBLISHING LIMITEDPlaintiffCorporationClaim DismissedLost
INTUITION CONSULTING PTE LTDDefendantCorporationCounterclaim Allowed in PartPartial

3. Judges

Judge NameTitleDelivered Judgment
Judith PrakashJudgeYes

4. Counsels

4. Facts

  1. Intuition Publishing Ltd is an Irish company providing technology-enabled learning services.
  2. Intuition Consulting Pte Ltd is a Singaporean company providing bespoke consultancy training services.
  3. Intuition Publishing Ltd owns several registered trademarks in Singapore containing the word "INTUITION".
  4. Intuition Consulting Pte Ltd used signs containing the word "intuition" in its business.
  5. Intuition Publishing Ltd claimed trademark infringement and passing off.
  6. Intuition Consulting Pte Ltd counterclaimed for revocation of Intuition Publishing Ltd's trademarks based on non-use.

5. Formal Citations

  1. Intuition Publishing Ltd v Intuition Consulting Pte Ltd, Suit No 545 of 2010, [2012] SGHC 149

6. Timeline

DateEvent
Intuition Publishing Ltd established.
Trademark T8602731D (INTUITION) registered.
Trademark T8602732B (INTUITION) registered.
Intuition Publishing Ltd's website created.
Financial Courseware adopted the name Intuition Publishing Limited.
Trademarks T9809317A, T9809318Z, and T9809319H registered.
Intuition Consulting Pte Ltd incorporated.
Intuition Consulting Pte Ltd commenced operations.
Intuition Consulting Pte Ltd's website created.
Intuition Consulting Pte Ltd started phasing in the use of Signs E to G.
Mr. Simon Banks had a telephone conversation with Mr. Robert Plant.
Cease and desist letter sent to the defendant.
Second cease and desist letter sent to the defendant.
Defendant refused to accede to the plaintiff’s demands.
Plaintiff commenced the present action.
Judgment reserved.

7. Legal Issues

  1. Trademark Infringement
    • Outcome: The court found no trademark infringement under ss 27(1), 27(2), and 27(3) of the Trade Marks Act.
    • Category: Substantive
    • Sub-Issues:
      • Similarity of marks
      • Similarity of goods and services
      • Likelihood of confusion
  2. Passing Off
    • Outcome: The court found that the plaintiff had not established sufficient goodwill to support a passing off claim.
    • Category: Substantive
    • Sub-Issues:
      • Goodwill
      • Misrepresentation
      • Damage
  3. Revocation of Trademark
    • Outcome: The court revoked trademarks A and B due to non-use.
    • Category: Substantive
    • Sub-Issues:
      • Non-use of trademark
      • Genuine use in the course of trade

8. Remedies Sought

  1. Injunction
  2. Damages
  3. Account of Profits

9. Cause of Actions

  • Trademark Infringement
  • Passing Off

10. Practice Areas

  • Trademark Infringement
  • Intellectual Property Litigation

11. Industries

  • Education
  • Consulting
  • Information Technology

12. Cited Cases

Case NameCourtAffirmedCitationJurisdictionSignificance
City Chain Stores (S) Pte Ltd v Louis Vuitton MalletierCourt of AppealYes[2010] 1 SLR 382SingaporeAffirmed the strict approach in examining the degree of likeness to each other of marks or signs under s 27(1) of the Trade Marks Act.
SA Société LTJ Diffusion v Sadas Vertbaudet SAN/AYes[2003] FSR 34N/AThe criterion of identity of the sign and the trade mark must be interpreted strictly. The very definition of identity implies that the two elements compared should be the same in all respects.
Reed Executive plc v Reed Business Information LtdN/AYes[2004] RPC 40N/AProvides a useful illustration. There the court, confronted with the question of whether "Reed Business Information" was identical to "Reed", held that it was not
Pan-West (Pte) Ltd v Grand Bigwin Pte LtdN/AYes[2003] 4 SLR(R) 755N/ATo establish that a mark and sign are identical, it would suffice if the distinctive and dominant components of the alleged infringing sign are identical to the registered trade mark.
The Polo/Lauren Co, LP v Shop In Department Store Pte LtdCourt of AppealYes[2006] 2 SLR(R) 690SingaporeCast doubt on the broader approach in Pan-West when determining whether marks and signs are identical.
Origins Natural Resources Inc v Origin Clothing LtdN/AYes[1995] FSR 280N/A"Origin" was not identical to the registered mark "Origins" because of the omission of the letter “s”.
Ferrero SPA v Sarika Connoisseur Cafe Pte LtdHigh CourtYes[2011] SGHC 176SingaporeA mark registered in upper case in plain font covers all stylistic permutations of the mark.
Richemont International SA v Goldlion Enterprise (Singapore) Pte LtdN/AYes[2006] 1 SLR(R) 401N/AWhen determining the nature of goods under s 27(1) of the Act, only the specifications need to be compared.
British Sugar Plc v James Robertson & Sons LtdN/AYes[1996] RPC 281N/AA global assessment of the facts using the factors in British Sugar would only be necessary if the goods are not found to be identical and the court moves on to considering similarity.
Johnson & Johnson v Uni-Charm Kabushiki KaishaN/AYes[2007] 1 SLR 1082N/AWhen considering whether a Mark and a Sign are similar, the court considers whether there is visual, aural and conceptual similarity between the two.
Ozone Community Corp v Advance Magazine Publishers IncN/AYes[2010] 2 SLR 459N/AThe courts have taken a two-step approach to this exercise in that they have considered both similarity to and the distinctiveness of the trademark that has allegedly been infringed.
Doctor’s Associates Inc v Lim Eng Wah (trading as SUBWAY NICHE)High CourtYes[2012] SGHC 84SingaporeFactors may be relevant in determining whether a mark has acquired distinctiveness through use.
Lloyd Schuhfabrik Meyer & Co GmbH v Klijsen HandelN/AYes[1999] 2 CMLR 1343N/AFactors may be relevant in determining whether a mark has acquired distinctiveness through use.
Pontiac Marina Pte Ltd v CDL Hotels International LtdHigh CourtYes[1997] 1 SLR(R) 422SingaporeOne of the issues the High Court had to decide was whether the word “Millenia” was a descriptive word or a fancy one in the context of a passing off claim.
CDL Hotels International Ltd v Pontiac Marina Pte LtdCourt of AppealYes[1998] 1 SLR(R) 975SingaporeAffirmed the approach in Pontiac Marina Pte Ltd v CDL Hotels International Ltd.
Festina Lotus SA v Romanson Co LtdN/AYes[2010] 4 SLR 552N/ATay J placed emphasis on the visual and oral impact of the word component in a word plus device mark.
Novelty Pte Ltd v Amanresorts Ltd and anotherCourt of AppealYes[2009] 3 SLR(R) 216SingaporeThe factors laid out in ss 2(7)(a)-2(7)(e) ... are not an exhaustive list in that the court is obliged to take into account “any matter from which it may be inferred that the trade mark is well known”.
Mobil Petroleum Co Inc v Hyundai MobisN/AYes[2010] 1 SLR 512N/AThe Court of Appeal discussed the element of “connection” under s 8(3) of the Act, which has the same elements as those under s 27(3) of the Act.
Nation Fittings (M) Sdn Bhd v Oystertec plcN/AYes[2006] 1 SLR(R) 712N/AThe case law appears to suggest that the ‘average consumer’ need not, depending on the specific facts, necessarily mean the general public.

13. Applicable Rules

Rule Name
No applicable rules

14. Applicable Statutes

Statute NameJurisdiction
Trade Marks ActSingapore
Trade Marks Act (Cap 332, 2000 Rev Ed)Singapore
Trade Marks ActSingapore

15. Key Terms and Keywords

15.1 Key Terms

  • Trademark
  • Infringement
  • Passing Off
  • Goodwill
  • Likelihood of Confusion
  • Non-use
  • Revocation
  • Distinctiveness
  • Bespoke Services
  • Training Materials

15.2 Keywords

  • trademark infringement
  • passing off
  • trade marks act
  • revocation
  • non-use
  • intuition publishing
  • intuition consulting

17. Areas of Law

16. Subjects

  • Intellectual Property
  • Trademark Law
  • Commercial Law