Chua Hock Soon James v Public Prosecutor: Multi-Level Marketing, Pyramid Selling Prohibition Act Interpretation

In Chua Hock Soon James v Public Prosecutor, the High Court of Singapore heard appeals by Chua Hock Soon James, Harriet International Network Pte Ltd, and Harriet Education Group Pte Ltd against their convictions for promoting a pyramid selling scheme under the Multi-Level Marketing and Pyramid Selling (Prohibition) Act. The court, presided over by Chan Seng Onn J, dismissed the appeals, upholding the convictions. The court interpreted the Act and the Multi-Level Marketing and Pyramid Selling (Excluded Schemes and Arrangements) Order, finding that the Global Edupreneur Program (GEP) operated by the appellants did not meet the criteria for exclusion from the definition of a pyramid selling scheme.

1. Case Overview

1.1 Court

High Court of the Republic of Singapore

1.2 Outcome

Appeals dismissed and orders of conviction upheld.

1.3 Case Type

Criminal

1.4 Judgment Type

Judgment

1.5 Jurisdiction

Singapore

1.6 Description

Singapore court interprets the Multi-Level Marketing and Pyramid Selling (Prohibition) Act, upholding convictions for promoting a pyramid scheme.

1.7 Decision Date

2. Parties and Outcomes

3. Judges

Judge NameTitleDelivered Judgment
Chan Seng OnnJudgeYes

4. Counsels

4. Facts

  1. Chua was the Managing Director of HIN and HEG.
  2. HIN held a bank account used for money transactions for HEG and its related businesses.
  3. The Global Edupreneur Program (GEP) was administered and run by HEG.
  4. GEP participants entered into a licensing agreement with HEG.
  5. GEP participants received commissions for enrolling new participants.
  6. Global Managers received overriding commissions on direct commissions earned by participants they recruited.
  7. Country Managers received overriding commissions on direct commissions earned by participants under them.

5. Formal Citations

  1. Chua Hock Soon James v Public Prosecutor and other appeals, Magistrate’s Appeals Nos 2, 4 and 5 of 2015, [2017] SGHC 230

6. Timeline

DateEvent
Magistrate’s Appeal filed
Hearing date
Hearing date
Hearing date
Judgment reserved

7. Legal Issues

  1. Interpretation of Multi-Level Marketing and Pyramid Selling (Prohibition) Act
    • Outcome: The court interpreted the Act and Exclusion Order, finding that the GEP did not meet the criteria for exclusion from the definition of a pyramid selling scheme.
    • Category: Substantive
    • Sub-Issues:
      • Definition of pyramid selling scheme
      • Application of Exclusion Order
      • Requirements for franchise scheme exclusion
  2. Burden of Proof for Exclusion Order
    • Outcome: The court held that the burden of proving that the GEP fell within the Exclusion Order lay with the Appellants.
    • Category: Procedural
  3. Mens Rea Requirement for Promoting a Pyramid Selling Scheme
    • Outcome: The court held that the offence under s 3(1) of the Act imports a mens rea requirement, but the Prosecution is not required to prove that the Appellants knew that the GEP amounted in law to a pyramid selling scheme.
    • Category: Substantive
  4. Availability of s 6(2) Defence
    • Outcome: The court held that the s 6(2) defence was not available to Chua as he consented to the offence and did not exercise sufficient diligence to prevent it.
    • Category: Substantive

8. Remedies Sought

  1. No remedies sought

9. Cause of Actions

  • No cause of actions

10. Practice Areas

  • Criminal Law
  • Commercial Litigation

11. Industries

  • Education

12. Cited Cases

Case NameCourtAffirmedCitationJurisdictionSignificance
PP v Chua Hock Soon James, Harriet International Network Pte Ltd & Harriet Education Group Pte LtdDistrict CourtYes[2016] SGDC 71SingaporeThe District Court's decision that the Appellants were guilty of promoting a pyramid selling scheme was upheld.
Tan Ah Tee v PPCourt of AppealYes[1979–1980] SLR(R) 311SingaporeCited for the fundamental rule of criminal law that the Prosecution must prove every element of the offence charged.
R v EdwardsCourt of AppealYes[1975] QB 27EnglandCited for the principle that if an enactment prohibits acts subject to provisos or exemptions, the prosecution can rely on an exception to the rule that it must prove every element of the offence.
PP v Kum Chee CheongCourt of AppealYes[1993] 3 SLR(R) 737SingaporeCited for the principle that where an enactment prohibits an act save in specified circumstances, it is a matter of construction whether the burden of proving those circumstances shifts to the defendant.
R v Hunt (Richard)House of LordsYes[1987] AC 352EnglandCited for the principle that the court must look at the substance and effect of an enactment to determine the burden of proof.
PP v R Sekhar s/o R G VanHigh CourtYes[2003] 2 SLR(R) 456SingaporeCited regarding the burden of proof on an undischarged bankrupt to show that he informed the lender of his status before obtaining credit.
Sheagar s/o T M Veloo v Belfield International (Hong Kong) LtdCourt of AppealYes[2014] 3 SLR 524SingaporeCited regarding the burden of proof under the Moneylenders Act, but distinguished from the present case.
Tan Cheng Bock v Attorney-GeneralCourt of AppealYes[2017] SGCA 50SingaporeCited for the principle that Parliament would not have acted in vain in enacting legislation.
Tan Un Tian v PPHigh CourtYes[1994] 2 SLR(R) 729SingaporeCited for the principle that the definition of a pyramid selling scheme does not seek to incorporate all objectionable features.
PP v Koh Peng KiatCourt of AppealYes[2016] 1 SLR 753SingaporeCited for the common law presumption that mens rea is an essential ingredient of an offence.
Chinpo Shipping Co (Pte) Ltd v PPHigh CourtYes[2017] SGHC 108SingaporeCited for the principle that it is more accurate to characterize the inquiry as whether the Prosecution bears the legal burden of proving a mental element in respect of every physical element stated in the offence.
PP v Yue Mun Yew GaryHigh CourtYes[2013] 1 SLR 39SingaporeCited for the principle that the weight of the public interest protected by the offence is sufficient to displace the presumption of mens rea.
Sweet v ParsleyHouse of LordsYes[1970] AC 132EnglandCited for the principle that where the subject-matter of a statute is the regulation of a particular activity involving potential danger to public health, safety or morals, the court may infer an intention of Parliament to impose a higher duty of care.
Lim Chin Aik v. The QueenPrivy CouncilYes[1963] A.C. 160MalaysiaCited for the principle that there must be something that the person on whom the obligation is imposed can do directly or indirectly to promote the observance of the obligation.
Tan Cheng Kwee v PPHigh CourtYes[2002] 2 SLR(R) 122SingaporeCited for the principle that reading the second physical element as importing no mental element would rigorously promote the intention of Parliament.
Lai Swee Lin Linda v Attorney-GeneralHigh CourtYes[2006] 2 SLR(R) 565SingaporeCited for the principle that ignorance of the law is no excuse.
Chee Soon Juan and others v PPHigh CourtYes[2012] 3 SLR 648SingaporeCited for the principle that mistake of law is not a valid defence.
R v McNultyAlberta Provincial CourtYes[1995] 167 AR 37CanadaCited for the principle that as long as it was proven that the accused conducted, managed or was a party to the scheme, and knew what the scheme was and how it operated, no other proof was necessary to show any other type of intention or mental element.
Abdul Ghani Bin Tahir v PPHigh CourtYes[2017] SGHC 125SingaporeCited for the interpretation to be accorded to the words “consent” and “connivance”.
Huckerby v ElliotDivisional CourtYes[1970] 1 All ER 189EnglandCited for the principle that where a director consents to the commission of an offence by his company, he is well aware of what is going on and agrees to it.
Attorney General's Reference No 1 of 1995Court of AppealYes[1996] 1 WLR 970EnglandCited for the principle that a director must be shown to have known the material facts that constituted the offence by the body corporate and to have agreed to its conduct of the business on the basis of those facts.
Gammon (Hong Kong) Ltd v Attorney General of Hong KongPrivy CouncilYes[1985] AC 1Hong KongCited for the principle that there is something that the person on whom the obligation is imposed can do directly or indirectly to promote the observance of the obligation.
Hawkins v PriceSupreme Court of Western AustraliaYes[2004] WASCA 95AustraliaCited for the interpretation of 'promote' in the context of pyramid selling schemes.
Tan Khee Wan Iris v PPHigh CourtYes[1995] 1 SLR(R) 723SingaporeCited for the principle that the burden of adducing a valid license is on the accused.

13. Applicable Rules

Rule Name
No applicable rules

14. Applicable Statutes

Statute NameJurisdiction
Multi-Level Marketing and Pyramid Selling (Prohibition) Act (Cap 190, 2000 Rev Ed)Singapore
Multi-Level Marketing and Pyramid Selling (Prohibition) Act (Cap 190, 2000 Rev Ed)Singapore
Multi-Level Marketing and Pyramid Selling (Prohibition) Act (Cap 190, 2000 Rev Ed)Singapore
Multi-Level Marketing and Pyramid Selling (Prohibition) Act (Cap 190, 2000 Rev Ed)Singapore
Evidence Act (Cap 97, 1997 Rev Ed)Singapore
Evidence Act (Cap 97, 1997 Rev Ed)Singapore
Securities and Futures Act 2001 (Act 42 of 2001)Singapore

15. Key Terms and Keywords

15.1 Key Terms

  • Multi-Level Marketing
  • Pyramid Selling
  • Global Edupreneur Program
  • Excluded Scheme
  • Overriding Commission
  • Licensing Agreement
  • Country Manager
  • Global Manager
  • GEP Participants
  • Promote
  • Consent
  • Connivance
  • Due Diligence

15.2 Keywords

  • Multi-Level Marketing
  • Pyramid Selling
  • Prohibition Act
  • Singapore
  • Criminal Law
  • Statutory Interpretation
  • GEP
  • Harriet Education Group
  • Franchise
  • Exclusion Order

17. Areas of Law

16. Subjects

  • Criminal Law
  • Commercial Law
  • Statutory Interpretation