Love & Co v The Carat Club: Trade Mark Invalidity & Revocation for 'LOVE'

Love & Co Pte Ltd sought to invalidate and/or revoke The Carat Club Pte Ltd's registered “LOVE” trade mark in Singapore. The High Court of Singapore, presided over by Justice Chan Seng Onn, ruled in favor of Love & Co, declaring the registration of The Carat Club's “LOVE” mark invalid and revoking it. The court found that the “LOVE” mark lacked distinctive character and had not been genuinely used by The Carat Club, thus contravening the Trade Marks Act.

1. Case Overview

1.1 Court

High Court

1.2 Outcome

Application granted; registration of the defendant's simple “LOVE” mark declared invalid and revoked.

1.3 Case Type

Intellectual Property

1.4 Judgment Type

Grounds of Decision

1.5 Jurisdiction

Singapore

1.6 Description

Love & Co sought to invalidate/revoke The Carat Club's 'LOVE' trade mark. The court invalidated the mark due to lack of distinctiveness and non-use.

1.7 Decision Date

2. Parties and Outcomes

Party NameRoleTypeOutcomeOutcome TypeCounsels
Love & Co Pte LtdPlaintiffCorporationApplication grantedWon
The Carat Club Pte LtdDefendantCorporationApplication dismissedLost

3. Judges

Judge NameTitleDelivered Judgment
Chan Seng OnnJudgeYes

4. Counsels

4. Facts

  1. The Carat Club registered the “LOVE” mark in Singapore for jewellery, precious stones, and precious metals.
  2. Love & Co, specializing in rings and wedding bands, launched stores in Malaysia and Singapore in November 2007.
  3. Love & Co received a demand letter from The Carat Club's Malaysian company alleging trade mark infringement.
  4. Love & Co sought to invalidate The Carat Club's “LOVE” mark registration.
  5. The Carat Club also has a registered “the LOVE Diamond” mark.
  6. The Carat Club could not provide sales turnover or advertising expenditure specifically for the “LOVE” mark.
  7. Other jewellery stores use the word “LOVE” to describe and market their jewellery.

5. Formal Citations

  1. Love & Co Pte Ltd v The Carat Club Pte Ltd, OS 225/2008, [2008] SGHC 158

6. Timeline

DateEvent
The Carat Club Pte Ltd incorporated
The LOVE Diamond trade mark registered in Malaysia
The Carat Club filed and registered its first trade mark for “the LOVE Diamond” under Singapore registration T98/02626A
The Carat Club successfully registered the “LOVE” mark
The Carat Club opened an outlet selling jewellery located at 15 Emerald Hill Road
Love & Co Pte Ltd incorporated
Love & Co Sdn Bhd received a demand letter from The Carat Club's solicitors
Love & Co store launched in Kuala Lumpur and Singapore
Love & Co’s solicitors sent a letter of demand to The Carat Club
The Carat Club responded refusing to cancel the “LOVE” mark
Judgment reserved

7. Legal Issues

  1. Invalidity of Trade Mark Registration
    • Outcome: The court declared the trade mark invalid, finding it lacked distinctive character and designated the intended purpose of jewellery.
    • Category: Substantive
    • Sub-Issues:
      • Whether registered proprietor's word mark satisfied definition of 'trade mark'
      • Whether registered proprietor's word mark capable of distinguishing
      • Whether registered proprietor's word mark had acquired distinctive character by the time of registration
      • Whether registered proprietor's word mark designated an intended purpose of jewellery per s 7(1)(c)
      • Whether registered proprietor's word mark customary in the current language or established practices of the trade
  2. Revocation of Trade Mark for Non-Use
    • Outcome: The court revoked the trade mark registration due to non-use, finding no genuine use of the mark in its registered form.
    • Category: Substantive
    • Sub-Issues:
      • Burden of proving use
      • Glaring absence of use of registered proprietor's trade mark in pristine form which was a word mark in plain typeface
      • Whether sporadic use of a fanciful mark bearing same word as the former and more widespread use of another fanciful trademark with the same word embedded within it tantamount to simultaneous use of the plain word mark
  3. Grounds for Refusal of Registration
    • Outcome: The court found the trade mark should have been refused registration due to lack of distinctive character and designation of intended purpose.
    • Category: Substantive
    • Sub-Issues:
      • Whether registered proprietor's word mark caught under the four absolute grounds for refusal of registration
      • Whether registered proprietor's word mark had acquired distinctive character by virtue of usage and thus rescued by s 23(2) Trade Marks Act (Cap 332, 2005 Rev Ed)
  4. Registration Criteria
    • Outcome: The court found that the mark was capable of being graphically represented and capable of distinguishing the proprietor's goods from another's.
    • Category: Substantive
    • Sub-Issues:
      • Whether registered proprietor's word mark capable of being graphically represented and capable of distinguishing proprietor's goods from another's

8. Remedies Sought

  1. Invalidation of Trade Mark
  2. Revocation of Trade Mark

9. Cause of Actions

  • Trade Mark Invalidity
  • Trade Mark Revocation

10. Practice Areas

  • Trade Mark Registration
  • Trade Mark Revocation
  • Trade Mark Invalidity

11. Industries

  • Retail
  • Jewellery

12. Cited Cases

Case NameCourtAffirmedCitationJurisdictionSignificance
British Sugar Plc v James Robertson & Sons LtdN/AYes[1996] RPC 281N/ACited for the principle that a mark should be considered on its own, assuming no use, to determine if it can distinguish without educating the public.
Sime Darby Edible Products Ltd v Ngo Chew Hong Edible Oil Pte LtdN/AYes[2000] 4 SLR 360SingaporeCited with approval for the principle regarding consideration of a mark's distinctive character.
Richemont International SA v Da Vinci Collections Pte LtdN/AYes[2006] 4 SLR 369SingaporeCited with approval for the principle regarding consideration of a mark's distinctive character.
Linde AG, Windward Industries and Rado Uhren AGEuropean Court of JusticeYesJoined Cases C-53/01, C54/01 and C-55/01, ECJ 8 April 2003N/ACited for the principle that a mark must identify the product as originating from a particular undertaking to possess distinctive character.
COMPLETE Trade MarkOHIM Third BoAYes[1999] ETMR 664N/ACited for the principle that a commonly used word does not have the capacity to communicate that the goods are those of the appellant.
Windsurfing Chiemsee Produktions- und Vertriebs GmbH (WSC) v Boots- und Segelzubehor Walter Huber & Franz AttenbergerEuropean Court of JusticeYes[1999] ETMR 585N/ACited for the test and evidentiary requirements of acquired distinctiveness.
Nation Fittings (M) Sdn Bhd v Oystertec PlcHigh CourtYes[2006] 1 SLR 712SingaporeCited for the principle that use of a registered trade mark within a brand name does not count as use of the registered trade mark.
Alcon Inc v OHIMEuropean Court of JusticeYesCase C-192/03N/ACited for the principle that it was legitimate to take account of materials published after the relevant date in so far as they “enabled the drawing of conclusions on the situation as it was on that date

13. Applicable Rules

Rule Name
No applicable rules

14. Applicable Statutes

Statute NameJurisdiction
Trade Marks Act (Cap 332, 2005 Rev Ed)Singapore
Section 2 Trade Marks Act (Cap 332, 2005 Rev Ed)Singapore
Section 7(1)(a) Trade Marks Act (Cap 332, 2005 Rev Ed)Singapore
Section 7(1)(b) Trade Marks Act (Cap 332, 2005 Rev Ed)Singapore
Section 7(1)(c) Trade Marks Act (Cap 332, 2005 Rev Ed)Singapore
Section 7(1)(d) Trade Marks Act (Cap 332, 2005 Rev Ed)Singapore
Section 23(2) Trade Marks Act (Cap 332, 2005 Rev Ed)Singapore
Section 7(2) Trade Marks Act (Cap 332, 2005 Rev Ed)Singapore
Sections 22(1) Trade Marks Act (Cap 332, 2005 Rev Ed)Singapore
Sections 22(2) Trade Marks Act (Cap 332, 2005 Rev Ed)Singapore
Section 105 Trade Marks Act (Cap 332, 2005 Rev Ed)Singapore
Section 23(1) Trade Marks Act (Cap 332, 2005 Rev Ed)Singapore

15. Key Terms and Keywords

15.1 Key Terms

  • Trade Mark
  • Distinctive Character
  • Non-Use
  • Invalidity
  • Revocation
  • De Facto Distinctiveness
  • Intended Purpose
  • Customary Usage
  • Genuine Use
  • Badge of Origin

15.2 Keywords

  • Trade Mark
  • LOVE
  • Jewellery
  • Singapore
  • Invalidity
  • Revocation
  • Distinctive Character
  • Non-Use

17. Areas of Law

16. Subjects

  • Trade Marks
  • Trade Names
  • Intellectual Property