Love & Co v The Carat Club: Trade Mark Invalidity & Revocation for 'LOVE'
Love & Co Pte Ltd sought to invalidate and/or revoke The Carat Club Pte Ltd's registered “LOVE” trade mark in Singapore. The High Court of Singapore, presided over by Justice Chan Seng Onn, ruled in favor of Love & Co, declaring the registration of The Carat Club's “LOVE” mark invalid and revoking it. The court found that the “LOVE” mark lacked distinctive character and had not been genuinely used by The Carat Club, thus contravening the Trade Marks Act.
1. Case Overview
1.1 Court
High Court1.2 Outcome
Application granted; registration of the defendant's simple “LOVE” mark declared invalid and revoked.
1.3 Case Type
Intellectual Property
1.4 Judgment Type
Grounds of Decision
1.5 Jurisdiction
Singapore
1.6 Description
Love & Co sought to invalidate/revoke The Carat Club's 'LOVE' trade mark. The court invalidated the mark due to lack of distinctiveness and non-use.
1.7 Decision Date
2. Parties and Outcomes
Party Name | Role | Type | Outcome | Outcome Type | Counsels |
---|---|---|---|---|---|
Love & Co Pte Ltd | Plaintiff | Corporation | Application granted | Won | |
The Carat Club Pte Ltd | Defendant | Corporation | Application dismissed | Lost |
3. Judges
Judge Name | Title | Delivered Judgment |
---|---|---|
Chan Seng Onn | Judge | Yes |
4. Counsels
4. Facts
- The Carat Club registered the “LOVE” mark in Singapore for jewellery, precious stones, and precious metals.
- Love & Co, specializing in rings and wedding bands, launched stores in Malaysia and Singapore in November 2007.
- Love & Co received a demand letter from The Carat Club's Malaysian company alleging trade mark infringement.
- Love & Co sought to invalidate The Carat Club's “LOVE” mark registration.
- The Carat Club also has a registered “the LOVE Diamond” mark.
- The Carat Club could not provide sales turnover or advertising expenditure specifically for the “LOVE” mark.
- Other jewellery stores use the word “LOVE” to describe and market their jewellery.
5. Formal Citations
- Love & Co Pte Ltd v The Carat Club Pte Ltd, OS 225/2008, [2008] SGHC 158
6. Timeline
Date | Event |
---|---|
The Carat Club Pte Ltd incorporated | |
The LOVE Diamond trade mark registered in Malaysia | |
The Carat Club filed and registered its first trade mark for “the LOVE Diamond” under Singapore registration T98/02626A | |
The Carat Club successfully registered the “LOVE” mark | |
The Carat Club opened an outlet selling jewellery located at 15 Emerald Hill Road | |
Love & Co Pte Ltd incorporated | |
Love & Co Sdn Bhd received a demand letter from The Carat Club's solicitors | |
Love & Co store launched in Kuala Lumpur and Singapore | |
Love & Co’s solicitors sent a letter of demand to The Carat Club | |
The Carat Club responded refusing to cancel the “LOVE” mark | |
Judgment reserved |
7. Legal Issues
- Invalidity of Trade Mark Registration
- Outcome: The court declared the trade mark invalid, finding it lacked distinctive character and designated the intended purpose of jewellery.
- Category: Substantive
- Sub-Issues:
- Whether registered proprietor's word mark satisfied definition of 'trade mark'
- Whether registered proprietor's word mark capable of distinguishing
- Whether registered proprietor's word mark had acquired distinctive character by the time of registration
- Whether registered proprietor's word mark designated an intended purpose of jewellery per s 7(1)(c)
- Whether registered proprietor's word mark customary in the current language or established practices of the trade
- Revocation of Trade Mark for Non-Use
- Outcome: The court revoked the trade mark registration due to non-use, finding no genuine use of the mark in its registered form.
- Category: Substantive
- Sub-Issues:
- Burden of proving use
- Glaring absence of use of registered proprietor's trade mark in pristine form which was a word mark in plain typeface
- Whether sporadic use of a fanciful mark bearing same word as the former and more widespread use of another fanciful trademark with the same word embedded within it tantamount to simultaneous use of the plain word mark
- Grounds for Refusal of Registration
- Outcome: The court found the trade mark should have been refused registration due to lack of distinctive character and designation of intended purpose.
- Category: Substantive
- Sub-Issues:
- Whether registered proprietor's word mark caught under the four absolute grounds for refusal of registration
- Whether registered proprietor's word mark had acquired distinctive character by virtue of usage and thus rescued by s 23(2) Trade Marks Act (Cap 332, 2005 Rev Ed)
- Registration Criteria
- Outcome: The court found that the mark was capable of being graphically represented and capable of distinguishing the proprietor's goods from another's.
- Category: Substantive
- Sub-Issues:
- Whether registered proprietor's word mark capable of being graphically represented and capable of distinguishing proprietor's goods from another's
8. Remedies Sought
- Invalidation of Trade Mark
- Revocation of Trade Mark
9. Cause of Actions
- Trade Mark Invalidity
- Trade Mark Revocation
10. Practice Areas
- Trade Mark Registration
- Trade Mark Revocation
- Trade Mark Invalidity
11. Industries
- Retail
- Jewellery
12. Cited Cases
Case Name | Court | Affirmed | Citation | Jurisdiction | Significance |
---|---|---|---|---|---|
British Sugar Plc v James Robertson & Sons Ltd | N/A | Yes | [1996] RPC 281 | N/A | Cited for the principle that a mark should be considered on its own, assuming no use, to determine if it can distinguish without educating the public. |
Sime Darby Edible Products Ltd v Ngo Chew Hong Edible Oil Pte Ltd | N/A | Yes | [2000] 4 SLR 360 | Singapore | Cited with approval for the principle regarding consideration of a mark's distinctive character. |
Richemont International SA v Da Vinci Collections Pte Ltd | N/A | Yes | [2006] 4 SLR 369 | Singapore | Cited with approval for the principle regarding consideration of a mark's distinctive character. |
Linde AG, Windward Industries and Rado Uhren AG | European Court of Justice | Yes | Joined Cases C-53/01, C54/01 and C-55/01, ECJ 8 April 2003 | N/A | Cited for the principle that a mark must identify the product as originating from a particular undertaking to possess distinctive character. |
COMPLETE Trade Mark | OHIM Third BoA | Yes | [1999] ETMR 664 | N/A | Cited for the principle that a commonly used word does not have the capacity to communicate that the goods are those of the appellant. |
Windsurfing Chiemsee Produktions- und Vertriebs GmbH (WSC) v Boots- und Segelzubehor Walter Huber & Franz Attenberger | European Court of Justice | Yes | [1999] ETMR 585 | N/A | Cited for the test and evidentiary requirements of acquired distinctiveness. |
Nation Fittings (M) Sdn Bhd v Oystertec Plc | High Court | Yes | [2006] 1 SLR 712 | Singapore | Cited for the principle that use of a registered trade mark within a brand name does not count as use of the registered trade mark. |
Alcon Inc v OHIM | European Court of Justice | Yes | Case C-192/03 | N/A | Cited for the principle that it was legitimate to take account of materials published after the relevant date in so far as they “enabled the drawing of conclusions on the situation as it was on that date |
13. Applicable Rules
Rule Name |
---|
No applicable rules |
14. Applicable Statutes
Statute Name | Jurisdiction |
---|---|
Trade Marks Act (Cap 332, 2005 Rev Ed) | Singapore |
Section 2 Trade Marks Act (Cap 332, 2005 Rev Ed) | Singapore |
Section 7(1)(a) Trade Marks Act (Cap 332, 2005 Rev Ed) | Singapore |
Section 7(1)(b) Trade Marks Act (Cap 332, 2005 Rev Ed) | Singapore |
Section 7(1)(c) Trade Marks Act (Cap 332, 2005 Rev Ed) | Singapore |
Section 7(1)(d) Trade Marks Act (Cap 332, 2005 Rev Ed) | Singapore |
Section 23(2) Trade Marks Act (Cap 332, 2005 Rev Ed) | Singapore |
Section 7(2) Trade Marks Act (Cap 332, 2005 Rev Ed) | Singapore |
Sections 22(1) Trade Marks Act (Cap 332, 2005 Rev Ed) | Singapore |
Sections 22(2) Trade Marks Act (Cap 332, 2005 Rev Ed) | Singapore |
Section 105 Trade Marks Act (Cap 332, 2005 Rev Ed) | Singapore |
Section 23(1) Trade Marks Act (Cap 332, 2005 Rev Ed) | Singapore |
15. Key Terms and Keywords
15.1 Key Terms
- Trade Mark
- Distinctive Character
- Non-Use
- Invalidity
- Revocation
- De Facto Distinctiveness
- Intended Purpose
- Customary Usage
- Genuine Use
- Badge of Origin
15.2 Keywords
- Trade Mark
- LOVE
- Jewellery
- Singapore
- Invalidity
- Revocation
- Distinctive Character
- Non-Use
17. Areas of Law
Area Name | Relevance Score |
---|---|
Trademarks | 95 |
Trademark Infringement | 90 |
Trademark Law | 85 |
Administrative Law | 20 |
16. Subjects
- Trade Marks
- Trade Names
- Intellectual Property